From Blue Ocean Strategy to Blue Ocean Leadership - Amovita International
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From Blue Ocean Strategy to Blue Ocean Leadership

W. Chan Kim and Renée Mauborgne, INSEAD Professors of Strategy and Co-Directors of the INSEAD Blue Ocean Strategy Institute | 

The same way that blue ocean strategy can create uncontested market space, blue ocean leadership can unleash oceans of untapped talent and employee potential in organisations.

Reflect for a moment on how effective leadership is in your organisation. Is there a gulf between the potential and the realised talent and energy of your people at work? If yes, how big do you imagine the gulf is — 10 percent, 20 percent, 40 percent or more of talent and energy that’s left unrealised? How much better would your organisation likely perform in terms of productivity, creativity, customer service, and employee happiness if you could close the gap? The numbers are larger than most executives surmise.

Take Gallup’s 2013 State of the Global Workplace report. It found that only 30% of American employees, 15% of German employees, 9% of French employees, 6% of Chinese employees, 11% of Korean employees, and 9% of India’s employees were engaged at work actively sharing their best ideas and giving their all for high performance. The remaining far larger percent of employees were either disengaged, that is merely doing what it takes to get by, or actively disengaged, acting out their discontent in counterproductive ways. Exhibit 1 shows just how large The Ocean of Untapped Talent and Energy is across the globe. Gallup estimates that in the US alone, the cost of actively disengaged employees is around half a trillion dollars per year in lost productivity.

Of course, no leader intentionally leaves untapped talent and energy on the table. And employees are also partly responsible for their disengagement. We all know of people who are passionate and give their all pretty much irrespective of the circumstances they confront. That said, if the role of leaders is to drive high performance, then understanding how to turn this situation around is key.


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