Blue Ocean Strategy


Click here to view the promotional flyer for the Deep Dive Training Presentation

What is the Blue Ocean Strategy?

Blue Ocean Strategy has literally changed the way companies do business. It has turned the way we think of competition on its head. It will challenge everything you thought you knew about strategy.

Blue Ocean Strategy is the result of over 20 years of research by Professors W. Chan Kim and Renee Mauborgne of INSEAD.  The professors studied over 150 strategic moves by companies between 1880 and 2000 across more than 30 industries to see what made some a success and some fail.  This groundbreaking research spawned the Blue Ocean Strategy concepts, analytical tools and frameworks, that were first outlined in a series of Harvard Business Review articles and refined into the Harvard Business Press book Blue Ocean Strategy published in 2005.

Throughout the world Blue Ocean Strategy is now recognised as best practice in strategic planning and change management.  It is the only strategic planning method to appear in Harvard Business Reviews Ten Must Reads: on Strategy and Ten Must Reads: on Change.


Blue Ocean vs Red Ocean

Red Ocean Companies
try to outperform their rivals to grab a greater share of existing demand. As the market space gets crowded, prospects for profits and growth reduce. Products become commodities and cut throat competition turns the ocean bloody red.

Blue Ocean Companies, in contrast, are defined by untapped market space, demand creation, and the opportunity for highly profitable growth. Most are created from within red oceans by expanding industry boundaries. In blue oceans, competition is irrelevant. Yes, imitators arise, but experience shows there is a wide window of opportunity to stay ahead of imitators.

What consistently separates winners from losers in creating blue oceans is their approach to strategy. Creators of blue oceans do not use the competition as their benchmark, but follow a different strategic logic that we call value innovation. Instead of focusing on beating the competition, make them irrelevant by simultaneously creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.


Blue Ocean Strategy Training


The Blue Ocean Training Presentations are designed for people developing and implementing strategy in new and existing businesses, multinational corporations and government and non-government agencies. These workshops and programs are available across Australia , New Zealand and internationally.

They can be delivered in a customised fashion tailored to your specific organisation, or in a forum where representatives from multiple organisations work together and share training costs.

Module 1: Deep Dive Workshop, 2 Days

The Course Approach

This accelerated Blue Ocean Strategy course combines 2 days of instruction and experiential learning with up to 2 hours of personal coaching. Participants will gain an in-depth understanding of how to apply the tools and methodologies to break through conventional competitive strategic thinking.

The coaching element allows participants to clarify and refine their ideas in the weeks following the workshop as they put their plans into effect.

Objectives and Expectations

Participants can expect to:

  • Learn how to systematically apply Blue Ocean Strategy principles, frameworks and tools using real-world case studies and examples
  • Immediately apply your learning to your existing business and current issues in the workshop environment
  • Directly experience the BOS formulation process under the guidance of Qualified and Accredited BOS Practitioners
  • Learn how to create defensible, uncontested market space
  • Work in a highly interactive, dynamic, small group, team-based environment
  • Leave with a first draft road map to your Blue Ocean Strategy

Click here to view the promotional flyer for the Deep Dive Training Presentation


images (1)

Blue Ocean Strategy Free Webinar Series

In partnership with Blue Ocean Strategy Australia, Amovita Consulting has delivered a series of BOS Webinars, which are free for you to view and download

Click here to view the Blue Ocean Strategy Webinar Library